AN ECONOMIC PERSPECTIVE ON TRADE MARK LAW.

Autor:
GRIFFITHS, A.
Editorial:
Edward Elgar Publishing Ltd
Páginas:
352
Edición:
1
Fecha de publicación:
01/07/2011
ISBN:
9781845424923
El precio original era: 102,58€.El precio actual es: 97,45€.
Entrega en 48/72 horas

    An Economic Perspective on Trade Mark Law uses economic analysis to examine the capacity of a trade mark to stimulate and strengthen demand for marked products and the trade mark’s role in marketing and business organization.

    It uses this perspective to evaluate the exclusive rights that trade mark owners enjoy and other issues in trade mark law. It argues that the trade mark has enabled marketing to develop as a distinct form of economic activity and that the trade mark’s flexibility as a structuring device has had a major impact on the evolution of the firm and on the organization of streams of economic activity.
 

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